Felipe2
New Filly
Joined: 16 Mar 2013
Posts: 10
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 Posted: Sat Mar 16, 2013 8:11 am Post subject: Brand Wars Will Drive Innovation |
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In terms of smartphones, mobile in 2013 will be like an evening of boxing. For the main event, heavyweights Apple and Samsung will square off to see which can produce the world's most popular device.
The Samsung Galaxy III recently dethroned the iPhone for that honor. While Apple went conservative with new features on the iPhone 5, Samsung went bold, equipping the Galaxy S III with an enormous 4.8-inch display, near field communication (NFC) technology (more on this later), a burst-shooting camera and a voice-enabled assistent akin to the iPhone's Siri.
Apparently, Apple is preparing to counter-punch. There are already rumors that Apple is testing its next iPhone, identified as "iPhone 6.1" which runs iOS 7.
Behind the iPhone and Galaxy a host of capable contenders are hungry for a shot at the belt, including devices from Motorola, HTC and Nokia.
There might even be some new players in the game. It seems likely that Amazon will debut a Kindle Phone sometime in 2013. There was even talk that Facebook was working on its own smartphone, but CEO and founder Mark Zuckerberg squelched those rumors in September.
What does this all this mean for us? It means better phones. Competition drives innovation. Look for these brands to consistently try to one-up one another with faster processors, better cameras and more innovative features.
That's not the only battle that will play out in 2013. Another one to watch will be the fight for third place in mobile operating systems. Android is the undisputed number one with nearly 75% global market share. While Apple's iOS is miles behind Android, it is still firmly entrenched at number two.
In 2013, the top two contenders for third place will be Windows Phone 8 and BlackBerry 10, which is expected to launch in the coming months.
A few dark horses are running in this race for third. Mozilla plans to launch a Firefox OS sometime during 2013. Then, there is Tizen, a Linux-based mobile OS. Samsung recently revealed plans to release Tizen-based devices in 2013.
Both Firefox and Tizen are open source mobile operating systems, but they won't be the only ones. There are two other open source mobile operating systems to watch going forward. Jolla expects to release smartphones and possibly tablets running its Sailfish OS in 2013; and Ubuntu-based smartphones should hit the market by early 2014.
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